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Dubai Customs enhances awareness in Modesh World 

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Dubai Customs' IPR Dept. has successfully wrapped up its involvement in the summertime festivities of the "Modesh World" with a number of workshops that aim to raise awareness around intellectual property rights to achieve a greater level of community contributions. The workshops were attended by 200 participants from various age groups.

The awareness team, consisting of Aisha Harb, Zeinab Habib, and Fatima Ahmed, presented the awareness activities in Modesh City, targeting all segments of society, including children and adults. The team made fruitful efforts to raise awareness about the importance of combating counterfeit goods. They used interactive tools to teach children and visitors to Modesh City about the possibility of recycling using the objects around them and how to protect their rights in developing and producing their ideas. Children were also introduced to the role of Dubai Customs in protecting the country, individuals, and the economy from counterfeit, fake, and dangerous goods. The awareness and education department employees distributed brochures and souvenirs to the visitors.

In the first half of 2023, Dubai Customs completed 28 awareness initiatives to raise awareness about the dangers and risks of counterfeit goods, with the participation of 1,237 participants. These initiatives were distributed among 9 community events, 11 events for schools and universities, and 8 events for departments and customs centers, including workshops organized in collaboration with trademark owners.

In 2022, Dubai Customs completed 44 initiatives to raise awareness about the dangers and risks of counterfeit goods, with the participation of 10,262 participants. These initiatives were distributed among 7 community events, 11 events for schools and universities, and 14 events for departments and customs centers, in addition to 12 workshops organized in collaboration with trademark owners.