The CSR Section of the Corporate Communication Department at Dubai Customs kicked off an awareness week using Nissan’s well-known sports car, a 307z Nismo. The racer car will be featured in all DC’s throughout the year awareness, cultural and marketing campaigns whether in customs or community work.
The awareness week comprised a series of campaigns that started with an anti-drug drive held at DXB Terminal 2 in observance of the International Day against Drug Abuse and Illicit Trafficking. The Nissan 307z was placed in the arrivals hall at the Customs zone, bearing labels of anti-drug awareness messages. The passengers stopped by to take photos and were satisfied with this initiative.
Falah Al Sammak, manager of passenger customs operations at Terminal 2, said this is a nice and innovative way of telling people about the hazards of narcotics. “Dubai Customs is committed to stand against the illicit smuggling and trafficking of drugs into the country. Our trained and highly skilled inspectors are equipped with advanced drug screening technology to keep out anything that would imperil the security and safety of society,” he said.
Furthermore, a second educational campaign on the dangers of meddling with cold iron and safe driving behaviour took place in Dubai Mall. The third drive was set to promote the role of Dubai Customs in protecting endangered species and preventing their illegal import into the UAE via different customs ports.
The Dubai Customs’ awareness week events were facilitated by DC inspectors who positively interacted with the public and distributed handy information material to raise their awareness about all topics covered by the campaigns.
The rollout of luxury sports cars into DC’s customs work is a new marketing tool that adds more value and efficiency to its community and awareness endeavors. The organization has recently deployed the 2016 Corvette C7 Stingray to perform the same mission.
Dubai Customs extends special appreciation to Arabian Automobiles-Rostomani Group for their support and cooperation with Dubai Customs, which introduced the Nissan 370z Nismo to DC’s fleet of sports cars.
The use of such illustrious sports cars helps increase responsiveness among the public and the youth particularly to different awareness messages Dubai Customs is seeking to communicate.