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Dubai Customs launched its first awareness e-booklet around the protection of intellectual rights. The new booklet was launched in cooperation with Paris Gallery, and the ceremony took place in Dubai Customs main building in the presence of delegates from HP company and a number of IP and e-publishing experts.
The booklet contains a video clip and a story that raise children’s awareness around the importance and means of IP protection. It also includes 3 films that tell the story and history of intellectual property in an amusing and attractive way.
In the ceremony, copies of the digital booklet, which was developed by the IPR Department, were distributed. The booklet aims to enlighten new generations and encourage them to protect intellectual property rights, and urge them to be genuinely innovative in their life.
Commenting on this Yousef Ozair Mubarak, Director of IPR Department said:
“We come up with this innovative idea to enlighten children and help them understand what intellectual property is and how important it is to protect it. In this digital age we need to approach children digitally. They will learn how to protect society from counterfeited products”.
Dubai Customs organizes the annual intellectual property contest for schools and universities to encourage students fight illegal counterfeiting. More than 165,800 students benefited from the contest from the day it started to the end of 2017.
“We launched a number of smart digital initiatives to spread the culture of IPR protection. These included the “Cobycat Combat” game which trains children on how to curb DVD piracy. We also launched the IPR Ambassadors initiative in which we selected certain students who became our IPR ambassadors and representatives” Ozair added.