Vision, Mission and Values

​Our Vision

The leading customs administration in the world supporting legitimate trade.

Our Mission

Protecting the society and sustaining economic development through compliance, facilitation and Innovation.

Our Values

Leadership:	Adopting global best practices in customs work that will sustain the reputation of Dubai as a global trading hub.
Happiness:	Working together towards creating happiness for our staff, clients, community and partners.
Loyalty:	Being proud of working for Dubai Customs and seeking to improve its performance, reputation and image.
Innovation:	Building a stimulating workplace environment and introducing collective ways of innovation that inspire creative ideas to promote global excellence and competitiveness.
Empowerment:	Empowering our employees to take initiative and give their best to ensure the nation’s prosperity.

Leadership: To adopt global best practices in customs work that will sustain reputation of Dubai as a global trading hub.

Team spirit: To work as a team to achieve the vision, mission and strategic goals of Dubai Customs.

Honesty and integrity: To ensure objectivity, fairness and transparency, and uphold public interest over personal interest.

Motivation and creativity: To create a stimulating and motivating work environment that inspires creative initiatives and promotes institutional loyalty.

Professionalism: To perform our business efficiently and accurately, supported by determination and sense of challenge.

To be proud of working for Dubai Customs and seek to improve its performance, reputation and image.

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Strategic Goals & Objectives

Goals	Objectives
Provide an environment that supports the flow of international trade and passengers	Improving and facilitating services Easing passengers’ flow
Promote security and combat illegitimate trade	Enabling and enhancing voluntary compliance Supporting the protection of economy and society Building sustainable international relationships to ensure a secure supply chain
Improve and diversify revenues and sustain efficiency of revenue collection	Diversifying sustainable sources of revenue Ensuring efficiency of financial performance
Build corporate capabilities and competitive advantage	Creating happiness for all stakeholders and developing new partnership prospects with them Developing corporate governance and control systems Institutionalizing strategic thinking, corporate excellence and future planning Building capacities and knowledge that create efficiency and effectiveness

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